Rehabilitated reef off the coast of Indonesia aims to replenish marine life and to provide food security for local population
SULAWESI, Indonesia (June 8, 2015) – To coincide with World Ocean Day on June 8th 2015, Mars, Incorporated will be embarking on the next phase of a coral reef restoration project on one of the largest single coral reef rehabilitation projects anywhere in the world.
Since 2007, Mars has been working to restore the coral reef infrastructure on the island of Pulau Badi in Indonesia, at the heart of the Coral Triangle. This week, over 1200 square meters of new coral reef will be installed to expand the already blossoming rejuvenated reef - which stretches almost 1km along the island reef crest. Following this work, the total area of new coral installed will be more than 8000 square meters - effectively rehabilitating over 2 hectares of coral habitat.
The rebuilding of the reef and creation of a marine protected area is driving significant increases in fish stocks, providing food and commercial opportunities for islanders for generations to come. Prior to the rehabilitation, the original coral reef had been largely destroyed by years of destructive fishing practices, causing a severe shortage of fish as well as erosion of the island itself.
As well as repairing the marine eco-system and providing job opportunities within the community, the project aims to provide a blueprint for best practice coral rejuvenation, which could help transform sustainable fishing practices.
Noel Janetski, Director of Marine Sustainability said: "Since we started installing the new reef in 2012, we have seen very significant growth in the coral cover and a dramatic increase in marine life. Already, the reef has attracted a number of turtles as well as significantly increasing the number of fish. Our hope is that the model that we develop can be implemented in the many thousands of small islands throughout the Coral Triangle creating a permanent change in the way that small island coral reef systems are managed and maintained in the future."
The installation of the coral will be carried out over four days starting on June 9th by 10 Mars Associates taking part in the Mars Ambassador Program – a volunteer initiative, which sees Associates from across the globe come together with local workers and interns to get involved with Mars sustainability projects first hand. As part of the project, local fishing communities will receive training in how to both nurture and improve their livelihoods through the reef in a sustainable way.
"We are working together with Mars to establish the legal framework for sustainable management of the new coral reef infrastructure over the long term, "said Muhammad Natsir Sulaiman, Head of Fish and Marine Affair Department of Pangkep, South Sulawesi. "It is critical to sustainably manage the rehabilitated coral reef and the fish that inhabit it, for food and the livelihoods of our people. Mars has been a valuable partner to the people of Sulawesi and we will work hard to ensure that the new coral reef flourishes."
The project runs parallel to another Mars, Incorporated initiative related to marine ecosystems: the company's wider commitment to source all its fish from sustainable sources by 2020. More information is available in the Principles in Action Summary.
About Mars Symbioscience
Mars Symbioscience is a technology-based health and life sciences business focused on evidence-based product development. First established in 2005, Mars Symbioscience acts as an incubator for business ideas generated throughout Mars business segments. Pioneering some of the most innovative and breakthrough fundamental scientific research, Symbioscience is developing solutions that translate science into products which have a positive impact on people, pets and the planet.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com.